Annie E. Pettis

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Is Mobile Marketing The Right Choice For Your Business?

Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales. Expert mobile marketers deploy various aspects of their marketing strategies in sequence. This should be something you do as well. Start with text marketing, then video marketing and finally go for mobile social media marketing. Don’t be afraid to try a lot of different methods.

Be very careful of the hours that you send your customers text messages. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product. Be consistent when promoting your mobile strategy’s call to action. Give your mobile call exposure through social media, a website and even inside your physical retail store. Exposure equals more sign ups.

A picture-to-screen feature can boost your mobile marketing campaign. Campaigns that use the picture-to-screen method enable customers to take pictures using their mobile phones. The pictures are sent to a short code and instantly posted to a screen. They can then be displayed on multiple digital billboards or on a single screen.

A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Then use the one that gets the most conversions.

Do not send pointless messages to your customers. Every message you send them should be relevant and useful. Texting random phrases is the quickest way to kill a marketing campaign. Customers like relevance, not jokes or other nonsense. Use your mobile marketing campaign to advertise special offers, gaining you more participants. Mention it on your website, in ads and on various social networks. If people think that your campaign will be helpful to them, they will sign up for it. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.

Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers. Focus on a new type of Search Engine Optimization (SEO) for your mobile marketing campaign. Search engine optimization in the mobile market really focuses primarily on using one search engine and also emphasizes your location more than regular SEO. Most of what you know about SEO remains unchanged, but there are new aspects to learn with mobile sites. You should know how mobile devices work to know how to format your site and ads. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.

How informed are you about mobile marketing? Have you developed a marketing strategy? If you have a plan in place already, are you looking to improve it? Is your mobile marketing strategy working with or against your business? Is your marketing plan being implemented effectively? If you get stuck when considering these questions, it’s time to read this article. Dedicated short code is the best choice. It may cost more up-front, but the additional protection it gives your brand can be priceless. Additionally, it gives you a degree of legal protection.

Consider developing a mobile application for your business. Customers will like the convenience of clicking on your app to search for special deals. An app can even build increased walk-in traffic and make your company more recognizable. The price of an app can vary considerably so consult a professional regarding the development process.


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